How Can I Attract Buyers Relocating from Out of State?

If you're selling a home in Central Florida, it's smart to market not just locally — but to the growing number of out-of-state buyers relocating to Florida.

Emphasize Florida-Specific Benefits

Relocation buyers often look for:

• No state income tax

• Lower property taxes compared to Northeast/West Coast

• Year-round sunshine and outdoor living

• Proximity to healthcare, recreation, and airports

Highlight these clearly in your listing description, photos, and videos.

Stage for the Florida Lifestyle

Showcase your lanai, pool, garden, or outdoor dining space. Add palms, patio furniture, or tropical plants to help them envision the Florida lifestyle.

Offer Virtual Convenience

Buyers from New York, New Jersey, or Illinois often purchase sight unseen or visit only once. Make sure your agent provides:

• Video walkthroughs

• 3D tours

• Digital document signing

• Area guides for schools, healthcare, and amenities

Price Smart and Promote Wide

Position your price competitively and ensure your listing is featured on relocation-friendly platforms — including Engel & Völkers’ global channels, Zillow, and targeted social ads.

I regularly market to Northeast and Midwest buyers relocating for weather, tax benefits, or retirement — and I can help position your home accordingly.