“Date the rate” is not a real estate strategy.

by Eric English

It is a catchy phrase.

And in this market, catchy phrases are not enough.

Mortgage rates are difficult right now—hovering around 7%.

For buyers who need financing, that is not a minor detail.

It affects what home they can afford.

It affects the monthly payment.

It affects how much flexibility they have when making an offer.

And it affects whether a move makes sense at all.

Could rates come down someday?

Absolutely.

But no one can responsibly build your home-buying or selling decision around a promise that rates will fall soon—or around the assumption that refinancing later will solve every affordability issue.

The truth is, rates may stay elevated longer than people want.

And that is why buyers and sellers need something more valuable than optimism.

They need guidance.

They need someone willing to look at the numbers, the property, the timing, and their specific circumstances—and then give them clear advice, even when the answer is not what they hoped to hear.

There are still plenty of people who need to move.

- A growing family.
- A job relocation.
- A divorce.
- A change in health.
- A parent who needs to be closer.
- A new chapter that cannot wait for the perfect market.

Those decisions deserve more than a sales pitch.

They deserve a professional who understands that buying a home is an investment decision—and who will help people make that decision with sound judgment, not unnecessary optimism.

You do not need a perfect market. You need a clear plan and honest advice.

My job is not to pretend otherwise.

My job is to help you make the best possible decision within the reality of the market we have today.

Eric English

Eric English

Advisor License ID: SL3493985

+1(352) 308-7111

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