Understanding Active Days on Market: Insights from June's Housing Report

by Eric English

The June housing market report for Orlando highlighted an average Days on Market (DOM) of 54 days. While this historical data provides a valuable snapshot of market trends, it's equally important to stay updated on the current state of active listings and pending sales. By understanding these dynamics, you can better position your home in today’s competitive market.

Why Active Days on Market Matter

Active Days on Market refers to the number of days a property has been listed and remains unsold. This metric is crucial because it reflects the current demand and pricing trends in the market. While the June report gives us an average DOM, the real-time numbers can vary significantly. Here’s why staying informed on active DOM is beneficial:

  1. Real-Time Market Insight: The market is fluid, and the conditions that applied in June might have shifted. Knowing the active DOM helps you gauge the current buyer interest and activity level.

  2. Effective Pricing Strategies: By understanding how long homes similar to yours are staying on the market, you can price your property more competitively. Overpricing can lead to longer DOM, while underpricing might mean leaving money on the table.

  3. Marketing Adjustments: If you notice that homes in your area are selling faster or slower than the June average, you can adjust your marketing efforts accordingly. This could mean increasing online visibility, staging your home differently, or offering buyer incentives.

Current Market Conditions

Today’s market dynamics are different from what they were in June. Several factors contribute to these changes, including seasonal trends, economic shifts, and buyer behavior. Here’s what you should consider:

  • Inventory Levels: The number of active listings can influence the DOM. More inventory typically means more competition, potentially leading to longer DOM.
  • Buyer Demand: High demand can reduce DOM as buyers act quickly to secure properties. Conversely, lower demand can increase DOM.
  • Interest Rates: Changes in mortgage rates can impact buyer affordability and activity. Lower rates often stimulate buying activity, reducing DOM.

How to Use This Information

To effectively market and price your home, you need to be proactive. Here’s how you can use active DOM insights:

  1. Regularly Check Market Updates: Stay informed by regularly checking for updates on active DOM and other relevant metrics. This will help you stay ahead of market trends.

  2. Consult with a Realtor: Work with a local realtor who has access to the latest market data and can provide personalized advice. Their expertise can help you navigate the complexities of the market.

  3. Be Flexible: Be prepared to adjust your pricing and marketing strategies based on current conditions. Flexibility can be a key factor in achieving a successful sale.

Conclusion

Understanding active Days on Market is essential for anyone looking to sell their home in Orlando. While historical data like the June report provides a baseline, staying updated on current trends allows you to make informed decisions. The goal is to price and market your home effectively, ensuring a quicker sale and maximizing your return.

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Eric English

Advisor | License ID: SL3493985

+1(352) 308-7111

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